杨雪，南京大学商学院教授、博士生导师。新加坡国立大学信息系统博士，曾担任新加坡国立大学信息系统系助教、讲师，香港城市大学高级研究员。主要研究领域包括组织信息系统、平台经济、人工智能与商务应用等，相关研究成果发表在Information Systems Research、Organization Science、Journal of the Association for Information Systems、管理科学、管理工程学报等国内外重要学术期刊，获江苏省第十八届哲学社会科学优秀成果奖二等奖、“省社科应用研究精品工程”奖优秀成果一等奖。负责国家自然科学基金等十多个科研项目，参与国家自然科学基金基础科学中心、创新群体研究项目、国家社会科学基金重大项目等，主持江苏省商务厅、省人社厅、省哲社办等委托项目，咨政报告得到全国政协主要领导充分肯定，在中共江苏省委宣传部智库专报、新华日报、光明网等专栏发表理论文章。获江苏省第六期“333高层次人才培养工程”第三层次培养对象、江苏社科优青、江苏省高校“青蓝工程”优秀青年骨干教师培养对象等称号。现任中国信息经济学会理事、中国工业经济学会理事、人工智能技术与管理应用研究会学会委员，Information & Management等期刊副主编、Electronic Commerce Research高级主编。
*通讯作者
1. Chen, J. Q., He, S., and Yang, X*. “Platform-Loophole Exploitation, Recovery Measures, and User Engagement: A Quasi-Natural Experiment in Online Gaming,” Information Systems Research, Volume 35, Issue 4, December 2024, Pages iii-x, 1507-2085, C2, https://pubsonline.informs.org/doi/full/10.1287/isre.2020.0416.
2. Hays, N.A., Li, H., Yang, X*, Jamieson, B. B., Oh, J. K., Yu, A., Chen, Y., and Hollenbeck, J. R. "A Tale of Two Hierarchies: Interactive Effects of Power Differentiation and Status Differentiation on Team Performance", Organization Science，Volume 33, Issue 6, November-December 2022, Pages 2085-2540, C2-C3. https://doi.org/10.1287/orsc.2021.1540.
3. Xu, Y., Tatge, L.V., Yang, X*, Ke, W. The Role Of The Syndicate Lead Investors In Equity Crowdfunding: Are Their Social Network And Reputation Able To Signal Startup Quality? Information & Management, Volume 63, Issue 4, June 2026, 104335.
4. Yang, X, Xu, Y.,Kang, L.*, Yin, X. When Will Online Free Product Trials Contribute to Product Sales? The Impacts of Trial Periods, Information & Management, Volume62, Issue8, Dec 2025, 104214. https://doi.org/10.1016/j.im.2025.104214.
5. Yang, X*, Tu, H., Li, Y., and Wang, Q. “The Long-Term Effects of IT Usage on Firm Performance: The Impacts of Corporate System Implementation and Upgrade”, Journal of Digital Management, Volume 1, article number 6, 2025. https://doi.org/10.1007/s44362-025-00005-6
6. Yang, X., Wang, H. L.*, and Li, F. Y. “The Impact of Past Fundraising Experiences on the Fundraising Performance of Equity Crowdfunding Projects”, Electronic Commerce Research, Volume 24, 2024, pages 1385-1405, https://doi.org/10.1007/s10660-024-09815-8
7. Yang, X.*, Luo, C.*, and Yan, M. “Break the Flow: The Impact of Interruptions on Decision Efficiency in Mobile Shopping Context”, Electronic Commerce Research, Volume 25, 2025, pages 2155–2175, https://doi.org/10.1007/s10660-023-09800-7
8. Xia, F., Chen, J., Yang, X.*, Li, X., and Zhang, B.*. “Financialconstraints and corporate greenwashing strategies in China,” Corporate Social Responsibility and Environmental Management, Volume 30, Issue 4, July 2023, Pages 1770-1781. https://doi.org/10.1002/csr.2453, 高被引论文
9. Yang, X.* and Tian, M. “To See and Then To Believe: How ImageAffect Tenant Decision-Making and Satisfaction on Short-Term Rental Platform”, Electronic Commerce Research, Volume 24, Number 4, December 2024, 2877-2902. https://doi.org/10.1007/s10660-022-09622-z
10. Wang, X; Yang, X.* and Ye, J. "MitigatingIT Professionals’ Turnover in Non-IT Organizations: An OrganizationalIdentification Perspective", Journal of the Association for Information Systems, 23(5), 2022, 1271-1295. DOI: 10.17705/1jais.00762, https://aisel.aisnet.org/jais/vol23/iss5/2
11. Yang, X., Li, Y., and Kang, L.L. “Reconciling “Doing Good” and “Doing Well” in Organizations’ Green IT Initiatives: A Multi-Case Analysis”, International Journal of Information Management, , Volume 51, April 2020, Article102052.https://doi.org/10.1016/j.ijinfomgt.2019.102052
12. Zang, Z., Tan, K., Wang, C., Li, G., and Yang, X.* “Social and economic benefits of doctors on online healthcare platforms based on the social capital theory”, Nankai Business Review International, Vol. 11 No. 1, 2020, pp.121-140. https://doi.org/10.1108/NBRI-11-2018-0069
13. Yang, X., Wang, X. W., Yue, W. T., Sia,C. L. and Luo, X. “Security Policy Opt-In and Compliance Decisions in Bring-Your-Own-Device (BYOD) – A Cognitive Elaboration Perspective,” Journal of Organizational Computing and Electronic Commerce,2019,29:4,274-293.https://doi.org/10.1080/10919392.2019.1639913
14. Wang, L., Luo, X.*, Yang, X.*,and Qiao, Z. “Easy Come or Easy Go? Empirical Evidence on Switching Behaviors in Mobile Payment Applications,” Information & Management, Volume 56, Issue 7, November 2019, 103150, https://doi.org/10.1016/j.im.2019.02.005 高被引论文
15. Yang, X., Tan,C.H., Li, Y., and Teo, H. H. “Psychological Paradox of Game Software Trial”, Information & Management, Volume 55, Issue 5, July2018, Pages 608-620.(SSCI/SCI, ISSN: 0378-7206,https://doi.org/10.1016/j.im.2018.01.002
16. Wang, Q. S., Yang, X.*, and Xi, W.“Effects of Group Arguments on Rumor Belief and Transmission in Online Communities: An Information Cascade and Group Polarization Perspective”, Information & Management, Volume 55, Issue 4, June2018, Pages 441-449. https://doi.org/10.1016/j.im.2017.10.004
17. Yang, X.,Liu, N., and Teo, H. H. “How do Users Cope with Free Trial Software Restrictions?A Longitudinal Study,” International Journal on Information Management, Volume 37, Issue 4, August 2017, Pages339-349. https://doi.org/10.1016/j.ijinfomgt.2017.03.007
18. Yang, X., Tong, Y., and Teo, H. H.,Enhancing Fast-Response Spontaneous Virtual Team Cohesion and Outcomes: Effects of Member Skill Awareness and Shared Governance, Journal of the Association for Information Systems, Vol. 16: Iss. 11, Article 2, 2015.http://aisel.aisnet.org/jais/vol16/iss11/2
19. Tan, C. H., Goh, K. Y., Teo, H. H. and Yang, X.*, 2014 , Consumer Response to Buyout Options in Internet Auctions, IEEE Transaction on Engineering Management, 61: 2, pp. 285-297. https://doi.org/10.1109/TEM.2013.2282866
20. Li, Y., Tan, C. H., and Yang, X.*, 2013, It is All about What We Have: A Discriminant Analysis of Organizations’ Decision to Adopt Open Source Software, Decision Support Systems, Volume 56, December 2013, pp. 56–62., https://doi.org/10.1016/j.dss.2013.05.006
21. 杨雪、庄雨、陈婉舟。“社会化营销中赠品价格机制对用户推荐意愿的影响研究”，管理工程学报，第39卷，第3期，2025年5月，58-70.
22. 杨雪、王程珏、童昱、张楠。“互联网诊疗平台深度诊疗服务对线下诊疗压力和居民健康福祉的影响研究”，管理科学，第36卷第 3 期，2023年 5月，66−80。（被中国人民大学书报资料中心复印报刊资料C3《管理科学》2024年第01期全文转载）
23. 杨雪、丁思雨、凌子超、谈刻。“股权众筹企业后续融资绩效的影响因素研究”，经济管理学刊，2024 ,3 (01) ，145-180。
24. 杨雪、贾良定、施其勇、张倩、丁思雨。“网络股权众筹项目绩效研究：领投人模式的信号效应”，南大商学评论，第60辑，2023年10月，71-91。
25. 杨雪、庄雨。“众包争议在线解决机制中判定的影响因素研究——以闲置交易平台为例，”信息系统学报，第29辑，34-55。
26. 杨雪、王程珏、凌子超与缪承凯。“电商平台产品试用活动与消费者行为对在线产品销售的效应研究，”管理科学，2019年第5期。国家自然科学基金管理科学部A类期刊
1. 共享平台用户可持续消费行为与平台绩效研究——基于人工智能、机器学习与计量经济学的方法，国家自然科学基金，面上项目，2023-2026
2. 网络股权众筹融资、项目发展与平台绩效的影响因素分析与预测——基于机器学习与计量经济学的方法，国家自然科学基金，面上项目，2019-2022
3. 自发虚拟团队共同领导机制、团队冲突与团队绩效的研究——跨层次纵向方法的视角 , 国家自然科学基金，面上项目, 2016-2019
4. 自发虚拟团队绩效的影响机理研究——社会网络关系的视角, 国家自然科学基金，青年基金项目, 2012-2014
Information & Management、Journal of Global Information Management、Asia Pacific Journal of Information Systems、Journal of Electronic Business & Digital Economics副主编
Electronic Commerce Research高级主编
南大商学评论执行编委、信息系统学报编委、国际商务——对外经济贸易大学学报客座编辑
江苏省第十八届哲学社会科学优秀成果奖，二等奖，2025
2020年度“省社科应用研究精品工程”奖，优秀成果一等奖，2021
大数据与商务分析学术年会，优秀论文二等奖，2025
AIS Leadership Team Award, Association for Information Systems (AIS), 2025
江苏省高等学校重点教材立项建设名单（新编教材），江苏省高等教育学会，2021
江苏省研究生优质教学资源（教学案例），江苏省教育厅，2025
南京大学刘厚俊奖教金，2025
南京大学新华报业优秀青年教师奖，2020
南京大学杜厦奖教金，2017
通信地址：江苏省南京市鼓楼区金银街16号南京大学商学院
邮 编：210023
工作单位：南京大学
电子邮件：yangxue@nju.edu.cn
